Will Consumers Pay a Premium for Eco-labeled Apples?

J. McCluskey. 2002. Will Consumers Pay a Premium for Eco-labeled Apples? Journal of Consumer Affairs. 36(2): 203-219.

URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1745-6606.2002.tb00430.x/abstract


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