From Obscurity to Bestseller: Examining the Impact of Oprah’s Book Club Selections.

Butler, R.J., B.W. Cowan, S. Nilsson. 2005. From Obscurity to Bestseller: Examining the Impact of Oprah’s Book Club Selections. Publishing Research Quarterly. 20(4)(Winter):23-34..

URL: http://dx.doi.org/10.1007/s12109-005-0045-2


Return to Publications
Washington State University